Listen to MJ himself chastises UNC player Harrison Barnes for wearing Kobe's, and gives the team incentive to win by promising them Air Jordan XI Cool Grey's and anything else they want. But he is not breaking any NCAA rules being that JB is the sponsor of UNC.
To find out more check out Yahoo's extensive article on it http://rivals.yahoo.com/ncaa/basketball/blog/the_dagger/post/MJ-tells-UNC-frosh-to-ditch-the-Kobes-makes-a-F?urn=ncaab-wp1043
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